MNP3703
SEMESTER : 02
ASS 2
BARLOWORLD
CLOSING DATE :
12 SEPTEMBER 2024
, Question 1
1.Feedback Loops
Application Michelin has established a robust system of feedback loops through the
reviews from both its inspectors and the dining public. For instance, the Michelin Guide
incorporates feedback from customers and industry experts to continually refine and
improve its listings and standards. By analyzing feedback, Michelin can adjust its criteria
and improve the guide’s accuracy and relevance, ultimately enhancing its reputation in
the gastronomy world.
2.Continuous Training and Development**
Application: Michelin invests in the continuous training and development of its
inspectors, who are critical in evaluating restaurants. The company organizes training
programs that keep inspectors updated on culinary trends and standards. This ensures
that the staff responsible for the Michelin Guide are always equipped to assess
restaurants according to evolving tastes and expectations in the food industry.
3. Knowledge Sharing and Collaboration**
Application: Michelin promotes knowledge sharing among its inspectors who often
collaborate both within their teams and with chefs and restaurateurs. This collaboration
can involve sharing best practices or insights from various culinary styles and
techniques, which improves their evaluation process and helps the company remain
informed about industry developments.
4. Innovation and Experimentation
- Application: Michelin has adopted a culture of innovation by evolving the Michelin
Guide itself. Over the years, they have expanded from providing ratings primarily for fine
dining to including a broader range of culinary experiences, such as the establishment
of categories like Bib Gourmand for less expensive but high-quality meals. This
willingness to experiment with different formats and coverage showcases their
adaptability and responsiveness to changing consumer behaviors.
5. Use of Data and Analytics
Application: In recent years, Michelin has increasingly utilized data and analytics to
drive decision-making related to the Michelin Guide. By analyzing trends in dining and
mobility, Michelin can better understand customer preferences and enhance the guide's
relevance. This approach supports the continuous improvement of the guide and allows
Michelin to stay informed about emerging culinary hotspots, thus adapting to shifting
market dynamics.
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