Exam (elaborations)
MNP3703 Assignment 2 (Semester 2) 2024 - Due 12 September 2024
- Institution
- University Of South Africa (Unisa)
MNP3703 Assignment 2 (Semester 2) 2024 - Due 12 September 2024
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MNP3703ASSIGNMENT 2 (SEMESTER 2)
DUE DATE: 12 September 2024
Written Assignment Submission Guidelines:
Please ensure that your assignment is submitted electronically through the myUnisa platform no
later than …September 2024. Kindly note that fax or email submissions will not be accepted.
NB: Assignment submitted to the lecturer(s) through email will not be considered.
QUESTION 1
Analyzing RBT Elements for Competitive Advantage
The Resource-Based Theory (RBT) emphasizes leveraging internal resources to achieve and sustain
a competitive advantage. For Caterpillar Inc. (CAT) and Barloworld Equipment, operating in the
industrial equipment and services industry in southern Africa, three key elements—corporate
architecture, innovation, and reputation—are crucial.
1. Corporate Architecture:
Corporate architecture encompasses the organizational structure, processes, and culture that
support strategic objectives. CAT’s global corporate architecture allows it to efficiently manage
a complex supply chain, integrating Barloworld as a key partner in southern Africa. This structure
ensures effective communication, streamlined operations, and consistent service delivery.
Example: In southern Africa, where logistical challenges are prevalent, Barloworld benefits from
CAT’s robust corporate architecture, enabling timely equipment delivery and maintenance. This
enhances their competitive position by ensuring operational reliability and customer
satisfaction.
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