MARK 3000 test 3 UGA (McManus) Questions and Answers | Latest Update | 2024/2025 | 100% Pass
6 views 0 purchase
Course
MRK 3000
Institution
MRK 3000
MARK 3000 test 3 UGA (McManus)
Questions and Answers | Latest Update |
2024/2025 | 100% Pass
What is a marketing funnel’s main function?
To guide potential customers through different stages until they make a purchase.
How does a company use customer journey mapping?
To visualize an...
MARK 3000 test 3 UGA (McManus)
Questions and Answers | Latest Update |
2024/2025 | 100% Pass
What is a marketing funnel’s main function?
✔✔ To guide potential customers through different stages until they make a purchase.
How does a company use customer journey mapping?
✔✔ To visualize and enhance the customer experience across all touchpoints.
What does a unique value proposition (UVP) do?
✔✔ It highlights what makes a product or service uniquely beneficial to customers.
What is the significance of a customer acquisition cost (CAC)?
✔✔ It measures the expense associated with gaining a new customer.
How does competitive positioning affect a business?
✔✔ It determines how a company’s products or services are perceived compared to
competitors’.
1
,What is the purpose of an integrated marketing communication (IMC) strategy?
✔✔ To ensure consistency and coherence in messaging across all marketing channels.
What role does market segmentation play in targeting?
✔✔ It helps in tailoring marketing efforts to specific groups within a larger market.
How is customer retention different from customer acquisition?
✔✔ Customer retention focuses on keeping existing customers, while acquisition aims to attract
new ones.
What is the importance of a marketing audit?
✔✔ It evaluates the effectiveness of current marketing strategies and identifies areas for
improvement.
How does a company use price elasticity in pricing strategy?
✔✔ By understanding how changes in price affect consumer demand for its products or services.
2
, What is the purpose of a brand equity audit?
✔✔ To assess the value of a brand based on consumer perception and market performance.
How does a company use predictive analytics in marketing?
✔✔ To forecast future consumer behaviors and trends based on historical data.
What is the role of a marketing strategy in business planning?
✔✔ To outline how marketing efforts will achieve long-term business goals.
How can a company leverage customer testimonials effectively?
✔✔ By using them to build credibility and trust with potential customers.
What is the function of a marketing budget?
✔✔ To allocate resources for various marketing activities and track expenditures.
How does a company implement a cross-channel marketing approach?
✔✔ By integrating marketing efforts across multiple platforms for a cohesive strategy.
3
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller SterlingScores. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R174,07. You're not tied to anything after your purchase.
