BUSN 201 MIDTERM EXAM QUESTIONS AND ANSWERS ALL CORRECT
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Course
BUSN 201
Institution
BUSN 201
BUSN 201 MIDTERM EXAM QUESTIONS AND ANSWERS ALL CORRECT
Why is celebrity marketing effective? - Answer-Due to the subconscious association to the celebrity when purchasing said product.
Define the use of locations/places within the scope of marketing. - Answer-Cities, states, or countries of...
BUSN 201 MIDTERM EXAM
QUESTIONS AND
ANSWERS ALL CORRECT
Why is celebrity marketing effective? - Answer-Due to the subconscious association to
the celebrity when purchasing said product.
Define the use of locations/places within the scope of marketing. - Answer-Cities,
states, or countries often compete for tourists, and therefore marketing said places
attracts tourists. Ex: "what happens in Vegas stays in Vegas"=> marketing Vegas as an
adult playground.
Why is information on trends key within the scope of marketing? - Answer-Marketing is
an ongoing process which is constantly changing due to the constantly changing
consumer perspectives/ attitudes. Therefore information on these trends is key to
marketing success.
What are the five customer needs? Define each, and provide an example. - Answer-
Stated needs: What the customer is searching for. Ex: Inexpensive car.
Real Needs: What the customer is searching for, but may not be initially stated. Ex:
Efficient, reliable car
Unstated Needs: Ulterior needs which the customer expects. Ex: good, timely service.
Delight Needs: A delight need is that added value that a customer may get from the
seller without prior expectation or request for the same.Ex: Sport Package
Secret Needs: Ulterior needs which the customer is not even aware of themselves. Ex:
Be seen as a savvy consumer.
What is the "new" marketing concept? - Answer-That businesses should strive to satisfy
customer needs and wants, while profiting.
Define segmentation. - Answer-Market segmentation is the process of dividing a
targeted audience into subgroups based on commonalities, ranging from age, gender or
location to priorities, values and behaviour.
Define targeting. - Answer-Targeting is the process of evaluating the attractiveness of
the consumer segments, as well as determining how to attract the consumers.
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