Exam (elaborations)
TRT3701 Assignment 2 Semester 2 2024
- Institution
- University Of South Africa
TRT3701 Assignment 2 Semester 2 2024 QUESTIONS WITH ANSWERS
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[Date]TRT3701 Assignment
2 Semester 2 2024
QUESTIONS WITH ANSWERS
, TRT3701 Assignment 2 Semester 2 2024
Case study
In Activity 3.2 of the study guide you learned how leading hotel brands such as
Marriott Hotels and InterContinental Hotel Group (IHG) design hotels that meet
the needs of their target market.
Activity 3.4 required you to propose an accommodation establishment within your
community or any other community/town/city/national park or game reserve of
your choice. In this activity (Activity 3.4), you were also required to identify a
target market for the accommodation establishment that you proposed. 2.1. The
InterContinental Hotel Group (IHG) formulated a four-step process when
designing Even Hotels, which is one of its hotel brands. Apply this four-step
process in the context of the accommodation establishment that you proposed in
Activity 3.4 of the study guide. In your answer, provide the physical address of the
potential location for your proposed accommodation establishment. Important. The
discussion of each step should be detailed and be based on the on your proposed
accommodation establishment. (40) 10 marks will be awarded for the introduction,
conclusion, and references (refer to the marking rubric).
To tackle this assignment, you need to follow a structured approach based on the
four-step process used by the InterContinental Hotel Group (IHG) in designing
their Even Hotels brand. Below is a comprehensive guide to help you complete this
assignment.
Introduction
In the competitive world of hospitality, the design of an accommodation
establishment is critical to meeting the needs and preferences of its target market.
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