Exam (elaborations)
TRT3701 Assignment 2 Semester 2 2024
- Institution
- University Of South Africa (Unisa)
TRT3701 Assignment 2 Semester 2 2024 QUESTIONS WITH ANSWERS
[Show more]
Content preview
TRT3701 Assignment 2Semester 2 2024
[Company address]
, TRT3701 Assignment 2 Semester 2 2024
Case study
In Activity 3.2 of the study guide you learned how leading hotel brands such as Marriott
Hotels and InterContinental Hotel Group (IHG) design hotels that meet the needs of
their target market.
Activity 3.4 required you to propose an accommodation establishment within your
community or any other community/town/city/national park or game reserve of your
choice. In this activity (Activity 3.4), you were also required to identify a target market for
the accommodation establishment that you proposed. 2.1. The InterContinental Hotel
Group (IHG) formulated a four-step process when designing Even Hotels, which is one
of its hotel brands. Apply this four-step process in the context of the accommodation
establishment that you proposed in Activity 3.4 of the study guide. In your answer,
provide the physical address of the potential location for your proposed accommodation
establishment. Important. The discussion of each step should be detailed and be based
on the on your proposed accommodation establishment. (40) 10 marks will be awarded
for the introduction, conclusion, and references (refer to the marking rubric).
Introduction
Designing an accommodation establishment that meets the needs of its target market is
crucial for its success. The InterContinental Hotel Group (IHG) has developed a four-
step process for designing its Even Hotels brand, which can be adapted to various
types of accommodation establishments. In this case study, I will apply this four-step
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller mpumeleloh. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R50,00. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
75057 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy summaries for 14 years now