Exam (elaborations)
TRT3701 Assignment 2 Semester 2 2024
- Institution
- University Of South Africa (Unisa)
QUESTIONS WITH ANSWERS TRT3701 Assignment 2 Semester 2 2024
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[Company name]TRT3701
Assignment 2
Semester 2 2024
QUESTIONS WITH ANSWERS
, TRT3701 Assignment 2 Semester 2 2024
Case study
In Activity 3.2 of the study guide you learned how leading hotel brands such as Marriott
Hotels and InterContinental Hotel Group (IHG) design hotels that meet the needs of
their target market.
Activity 3.4 required you to propose an accommodation establishment within your
community or any other community/town/city/national park or game reserve of your
choice. In this activity (Activity 3.4), you were also required to identify a target market for
the accommodation establishment that you proposed. 2.1. The InterContinental Hotel
Group (IHG) formulated a four-step process when designing Even Hotels, which is one
of its hotel brands. Apply this four-step process in the context of the accommodation
establishment that you proposed in Activity 3.4 of the study guide. In your answer,
provide the physical address of the potential location for your proposed accommodation
establishment. Important. The discussion of each step should be detailed and be based
on the on your proposed accommodation establishment. (40) 10 marks will be awarded
for the introduction, conclusion, and references (refer to the marking rubric).
Introduction
Designing an accommodation establishment that effectively meets the needs of its
target market is essential for success in the hospitality industry. This requires a
thorough understanding of the market's preferences and the application of strategic
design principles. The InterContinental Hotel Group (IHG) has developed a four-step
process to create hotels that align with their target market's expectations, as exemplified
in their Even Hotels brand. In this case study, I will apply this four-step process to the
accommodation establishment I proposed in Activity 3.4 of the study guide. The
proposed establishment is a boutique eco-lodge named "Serenity Eco Lodge" located in
the Magoebaskloof region, Limpopo, South Africa. This area is known for its lush
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