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MANA 300 - Chapter 8 Questions and Answers
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MANA 300 - Chapter 8 Questions and Answers 1. Marketing activities A. are sometimes overlooked by entrepreneurs B. are often overlooked by entrepreneurs C. are never overlooked by entrepreneurs D. are always overlooked by entrepreneurs A. are sometimes overlooked by entrepreneurs 2. A ...

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  • September 8, 2024
  • 4
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

Subjects

  • mana 300 chapter 8 questions and answers
  • 1 marketing activities a are sometimes overlooke
  • 2 a key element in a marketing plan is a reflect

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MANA 300 - Chapter 8 Questions and
Answers
1. Marketing activities
A. are sometimes overlooked by entrepreneurs
B. are often overlooked by entrepreneurs
C. are never overlooked by entrepreneurs
D. are always overlooked by entrepreneurs - answer A. are sometimes overlooked
by entrepreneurs

2. A key element in a marketing plan is
A. reflecting what the entrepreneur feels is right
B. establishing the correct marketing mix
C. using the entrepreneur's personal strengths
D. emphasizing the negative aspects of the competition - answer B. establishing the
correct marketing mix

3. Creating an easy to use product
A. is a strategy for winning industry competitions
B. doesn't overcome unreasonable pricing
C. is a way to create value for customers
D. provides feelings of financial accomplishment - answer C. is a way to create value
for customers

4. "Innovators" is used in the text to describe
A. creative producers of new products
B. new industries
C. adaptations of existing products
D. first customers - answer D. first customers

5. Faster adoption rates can result from
A. products that operate on both electric and battery power
B. better delivery services
C. good communication of a product's significant advantages
D. good economic times - answer C. good communication of a product's significant
advantages

6. Distribution channel refers to
A. the route used by a delivery service
B. the path from producer to consumer
C. the movement of raw materials through the production process
D. the markets in which a company advertises it product or service - answer B. the
path from producer to consumer

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