GMS 522 Chapter 7 Exam Questions with Correct Answers
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Course
GMS522
Institution
GMS522
Motivation - Answer-proactive - take advantage of opportunities, reactive - little choice/forced
Theories of internationalization - Answer-Uppsala, Dunning's OLI, Springboard/latecomer
Uppsala model - Answer-experiential knowledge main driver (close physical- Criticized: Linear approach - fir...
Country selection - Systematic market selection - Answer-formal planning, market
research, entry modes,
contingency plans, setting long term objectives) - firms do not
Country selection - Answer-Transplanted to culturally similar country (if successful in
one country)
Country selection - Steps - Answer-macro-segmentation, preliminary / secondary
screening, final selection
Country selection - macro-segmentation - Answer-development & segmentation to both
countries (cluster)- Actionable & measurable, homogenous-in, heterogeneous-
inbetween
Country selection - preliminary screening - Answer-rate & reduce candidate countries
(GDP growth, Pop, Income PC)
Country selection -secondary screening - Answer-consider own resources, capabilities,
comp adv (outsiders/consults)
- Marketing abil, product qual & fit, financials, image, support, tech
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