Entry mode - Selection - Answer-critical long run success - Own risk vs. reward profile,
degree of control, managerial expertise leve
Internationalization - Answer-firms gradually become more engaged in international
markets - stages, proactive, reactive
Internationalization - Stages - Answer-Indirect exporting/licensing - Direct exporting -
Foriegn sales subsidiary - Local assembly foreign production
Internationalization - Proactive - Answer-stimuli that drive firm to take action - profit
need, unique product / technology, agress management, Tax, econ of scale - Fostersm
SABmiller
Internationalization - Reactive - Answer-external factors that force the firm to adjust -
Competitive pressures, Overproduction, Saturated domestic - Russian Vodka
Exporting - Answer-manufactured in home country, shipped/marketers in ≥1 foreign
market
Exporting - Direct - Answer-firm transacts directly with market intermediary in foreign
country - risky
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