GMS522 – Finals Exam Test Guide Questions and Answers
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Course
GMS522
Institution
GMS522
Marketing activities coordinated and integrated across multiple country markets is termed: - Answer-Global marketing
The major similarities between domestic and global marketing involve:
a. The focus on exchanging something of value
b. The need to satisfy consumer needs
c. The need to recogni...
marketing activities coordinated and integrated ac
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GMS522 – Finals Exam Test Guide
Questions and Answers
Marketing activities coordinated and integrated across multiple country markets is
termed: - Answer-Global marketing
The major similarities between domestic and global marketing involve:
a. The focus on exchanging something of value
b. The need to satisfy consumer needs
c. The need to recognize cultural differences - Answer-(a) and (b) only (1)
______________________ is the trend towards greater interdependence among
national institutions and economies. - Answer-Globalization
The apparent convergence of consumer preferences in countries around the world is
referred to as: - Answer-Globalization of markets
The dispersal of production activities to countries around the world which are low cost
centres of manufacturing is referred to as: - Answer-Globalization of production
In Hofstede's framework the masculinity-femininity dimension captures: - Answer-The
extent to which society is focused on achievement and success as opposed to
developing and maintaining caring and nurturing relationships.
In low context societies the meaning of individual behavior and speech changes
depending on the situation or context. True/False? - Answer-False (1)
Acculturation is just another term for imperialism. True/False? - Answer-False (2)
Which of the following (if any) is important in terms of transmitting culture from one
generation to the other?
Schools
Parents
Government - Answer-All of the above (1)
As a marketing research consultant you have been asked to analyze the culture of a
variety of countries your client is interested in entering. What analytical framework
would NOT be useful to you in conducting this assignment? - Answer-Porter's Diamond
The form of economic integration where countries remove all barriers to trade among
themselves, implement a common trade policy towards non-members, allow free
movement of capital and labor and harmonize economic policies is called: - Answer-An
economic union
, A government's _________________ legislation allows it to block mergers between
foreign and domestic firms. - Answer-Anti-trust
The Human Development index measures welfare on three dimensions: literacy rates,
life expectancy and upward social mobility. True/False? - Answer-False (3)
Purchasing Power Parity (PPP) is the amount of currency which, when converted into
special drawing rights, allows individuals to purchase the same basket of goods as the
average US consumer. True/False? - Answer-False (4)
Engel's laws state that as a family's income rises, the percentage of the money it
spends on food will increase because of the reliance on buying prepared food out of the
home, i.e. restaurants and other fast food outlets. True/False? - Answer-False (5)
According to the OECD Convention on Bribery and Corruption it also does not matter
whether the host country is tolerant of corrupt business practices. It is still an offence.
True/False? - Answer-True (1)
The seizure of foreign assets by a government with payment of compensation to owners
is called: - Answer-Expropriation
Which (if any) is a potential effect of bribery and corruption?
a. Bribery and corruption may lead to other morality problems
b. Bribery and corruption can reduce foreign direct investment flows to those countries
viewed as corrupt
c. Bribery and corruption may force companies to alter how they enter foreign markets
e.g. making it necessary to have a local partner - Answer-All of the above (2)
The CEO of Rio Tinto, a global mining company, was interested in opening a mine in
Northern Bolivia. He knew that the country was politically unstable but he was most
worried about being able to repatriate profits earned back to the firm's home country.
Which sub-index of the Profit Opportunity Recommendation index (POR) would be most
helpful to this CEO's decision? - Answer-The R Factor
Business in Muslim countries is conducted under______________ law - Answer-
Shari'ah
According to the Heckscher-Ohlin model what drives international trade? - Answer-
Differences in factor endowments and factor intensities
According to Vernon's Product Life Cycle Theory firms will adopt mass production
techniques and initiate foreign manufacturing in the __________ stage of the cycle. -
Answer-Second
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