CHAPTER 12 MANA 4322 Questions and Answers
32. (p. 433) __________ refers to efforts to create designs and applications of technology to develop new products, while __________ refers to efforts to improve the efficiency of organizational systems such as manufacturing and operations.
A. Radical in...
CHAPTER 12 MANA 4322 Questions and
Answers
32. (p. 433) __________ refers to efforts to create designs and applications of
technology to develop new products, while __________ refers to efforts to improve the
efficiency of organizational systems such as manufacturing and operations.
A. Radical innovation; incremental innovation
B. Breakthrough innovation; instrumental innovation
C. Product innovation; process innovation
D. Product innovation; service innovation - answer C
33. (p. 433) Whereas __________ are often associated with a low cost leader strategy,
__________ are frequently an important aspect of a differentiation strategy.
A. process innovations; product innovations
B. product innovations; service innovations
C. radical innovations; instrumental innovations
D. marketing innovations; management innovations - answer A
34. (p. 434) Incremental innovations
A. are usually highly disruptive.
B. usually represent technological breakthroughs.
C. are usually small improvements in products and processes.
D. nearly always can be patented. - answer C
35. (p. 433) Radical innovations
A. often result in quick profits.
B. often represent technological breakthroughs.
C. usually apply to products and processes simultaneously.
D. usually cannot be patented. - answer B
36. (p. 433-434) __________ produce fundamental changes that can transform a
company or even revolutionize an industry, while __________ enhance existing
practices and often represent evolutionary applications of fundamental breakthroughs.
A. Technological breakthroughs; product-market breakthroughs
B. New technologies; new paradigms
C. Incremental innovations; radical innovations
D. Radical innovations; incremental innovations - answer D
37. (p. 435) Innovations that extend sales in an existing market, usually by enabling new
products or services to be sold at higher margins are known as
A. radical innovations.
B. disruptive innovations.
C. technology innovations.
, D. sustaining innovations. - answer D
38. (p. 435) All of the following are characteristics of a disruptive innovation EXCEPT
A. It is usually more sophisticated technologically.
B. It appeals to less demanding customers.
C. It is typically a less expensive solution for meeting a need.
D. It usually takes root in a new market or the low-end of an existing market. - answer
A
39. (p. 437) All of the following are dilemmas faced by corporations trying to manage the
innovation process EXCEPT
A. launching incremental rather than "preemptive" innovations.
B. emphasizing marketing over management innovations.
C. preferring experience over initiative.
D. choosing internal rather than external staffing. - answer B
40. (p. 437) The innovation dilemma known as building capabilities versus collaborating
refers to
A. developing innovation skills internally versus partnering with qualified outsiders.
B. building innovative products in-house versus outsourcing.
C. building credibility by launching products ahead of potential collaboration partners.
D. all of these. - answer A
41. (p. 437) The innovation dilemma known as seeds versus weeds refers to
A. choosing to pursue radical rather than incremental innovations.
B. choosing to pursue product rather than process innovations.
C. promoting organizational stars onto innovation teams rather than involving all
employees in innovation efforts.
D. none of these. - answer D
42. (p. 438) Creative intelligence involves the ability to see patterns in data, integrating
data, and making insights. The four patterns of actions that help build creative
intelligence are
A. observing, experimenting, cataloging, and networking.
B. questioning, observing, integrating, and networking.
C. questioning, observing, experimenting, and networking.
D. observing, experimenting, cataloging, and integrating. - answer C
43. (p. 439) Individuals with highly innovative DNA traits have the ability to connect
seemingly unrelated questions, problems, and ideas from different fields, allowing them
the opportunity to creatively see opportunities others miss. In the text, this is referred to
as
A. associating.
B. integrating.
C. visioning.
D. allocating. - answer A
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