MNM3709
Assignment 2 Semester 2 2024
Detailed Solutions, References & Explanations
Unique number:
Due Date: 11 September 2024
QUESTION 1
1. Pure Loyalty
Ocean Basket can implement a Pure Loyalty strategy by creating a membership program that
rewards customers based on repeat purchases. For example, after every 10 meals, customers get
a free meal or a discount voucher. This encourages consistent patronage and rewards long-term
customers, increasing their satisfaction and loyalty.
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