MNM3709
ASSIGNMENT 2
SEMESTER 2 2024
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MNM3709 ASSIGNMENT 2 SEMESTER 2 2024
Course
Strategic Marketing (MNM3709)
Institution
University Of South Africa
Book
Strategic Marketing
MNM3709 Assignment 2 Semester 2 2024 - DUE 11 September 2024 ;100 %
TRUSTED workings, Expert Solved, Explanations and Solutions...........
QUESTION 1 [10 MARKS] As the market becomes increasingly competitive,
Ocean Basket must develop strategies to retain customers and increase
customer loyalty. Recommend one pure loyalty, push loyalty, pull loyalty,
purchase loyalty and purge loyalty marketing strategy each to Ocean Basket
(so a total of five loyalty marketing strategies) by explaining how Ocean
Basket can apply each of these strategies to improve customer satisfaction,
loyalty and retention. Provide specific practical examples relating to Ocean
Basket to support your discussion. No marks will be awarded for AI-generated
content. Keep your explanation of each loyalty strategy under 100 words.
Note that, for this question, you are not required to reference but you are still
not allowed to copy from any source, including the prescribed material. Think
of your own examples. Turnitin will flag copied examples and AI-generated
content. Copied examples from any other sources will receive zero.
MARKING RUBRIC QUESTION 1 Loyalty strategies 0 Marks 1 Mark 2 Marks
Per loyalty strategy Only theoretical discussion. Did not apply to Ocean
Basket. The incorrect theory used to apply practically. Copied examples from
other sources, including but not limited to, websites/other
students/AIgenerated examples. Did not show evidence of thinking critically or
applying knowledge. The example provided explains the loyalty strategy but
not how it can improve customer satisfaction, loyalty and or retention.
Example is related to Ocean Basket but lacks detail or is not clear. Attempted
to connect the loyalty strategy to Ocean Basket but the connection is weak.
Shows some critical thinking but is limited. The explanation is too long (more
than 100 words). A clear but brief example is provided of the loyalty strategy
and how it can improve customer satisfaction, loyalty or retention for Ocean
Basket. Demonstrates critical thinking and application of practical knowledge
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