Question 1: Public Relations Plan for Mapungubwe Arts and Cultural Festival The MEC of Sports Arts and Culture in Limpopo has appointed you as the head of the PR team to develop a public Relations Plan for the 2024 Mapungubwe Arts and Cultural Festival to coincide with the 30 years of Democracy in ...
DPR3702 ASSIGNMENT 2
(CORRECT ANSWERS)
th
SEMESTER 2 DUE 19
SEPTEMBER 2024
GUARANTEED DISTINCTION.
1.1 The theme: Your theme must reflect on the Arts, Culture and the 30 Years of
Democracy. [4 Marks]
The theme for the 2024 Mapungubwe Arts and Cultural Festival could be
"Celebrating 30 Years of Democracy: A Journey through Arts and Culture". This
theme not only reflects on the arts and culture but also commemorates the 30
years of democracy in South Africa. It signifies the journey of the nation through
the lens of arts and culture over the past three decades.
, Question 1:
Public Relations Plan for Mapungubwe Arts and Cultural Festival The MEC of Sports Arts and Culture
in Limpopo has appointed you as the head of the PR team to develop a public Relations Plan for the
2024 Mapungubwe Arts and Cultural Festival to coincide with the 30 years of Democracy in South
Africa. You need to conduct research to know more about the Mapungubwe Arts and Cultural
Festival. The Public Relation Strategy Must Comprise of the following Items: (Refer to the learning unit
one for the plan and learning unit 3 for understanding the context of PR in the entertainment
Industry)
1.1 The theme: Your theme must reflect on the Arts, Culture and the 30 Years of Democracy. [4 Marks]
The theme for the 2024 Mapungubwe Arts and Cultural Festival could be "Celebrating 30 Years of
Democracy: A Journey through Arts and Culture". This theme not only reflects on the arts and culture
but also commemorates the 30 years of democracy in South Africa. It signifies the journey of the nation
through the lens of arts and culture over the past three decades.
1.2 Objectives of the Public Relations Plan: Three communication, media and PR related objectives: [6
Marks]
The objectives of the PR plan could be:
1. Promote Awareness: Increase public awareness about the festival and its significance in
celebrating 30 years of democracy.
2. Engage Stakeholders: Foster engagement and collaboration with stakeholders relevant to the
festival.
3. Media Coverage: Secure extensive media coverage to reach a wider audience and attract more
participants.
1.3 Stakeholder Mapping and Identification: Identify Five Stakeholders relevant to the Mapungubwe
Arts and Culture Festival: [10 Marks] [Five marks for identification and 5 marks for justification]
Five relevant stakeholders could be:
1. Local Artists: They are the heart of the festival, showcasing their talent and reflecting the
culture.
2. Government Bodies: They provide necessary permissions and support for the festival.
3. Sponsors: They provide financial support and can help in promoting the event.
4. Media: They play a crucial role in publicizing the event.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Tutor23. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R50,60. You're not tied to anything after your purchase.
