Question 1: Public Relations Plan for Mapungubwe Arts and Cultural Festival The MEC of Sports Arts and Culture in Limpopo has appointed you as the head of the PR team to develop a public Relations Plan for the 2024 Mapungubwe Arts and Cultural Festival to coincide with the 30 years of Democracy in ...
DPR3702 ASSIGNMENT 2
(CORRECT ANSWERS)
th
SEMESTER 2 DUE 19
SEPTEMBER 2024
GUARANTEED DISTINCTION.
1.1 The theme: Your theme must reflect on the Arts, Culture and the 30 Years of
Democracy. [4 Marks]
The theme for the 2024 Mapungubwe Arts and Cultural Festival could be
"Celebrating 30 Years of Democracy: A Journey through Arts and Culture". This
theme not only reflects on the arts and culture but also commemorates the 30
years of democracy in South Africa. It signifies the journey of the nation through
the lens of arts and culture over the past three decades.
, Question 1:
Public Relations Plan for Mapungubwe Arts and Cultural Festival The MEC of Sports Arts and Culture
in Limpopo has appointed you as the head of the PR team to develop a public Relations Plan for the
2024 Mapungubwe Arts and Cultural Festival to coincide with the 30 years of Democracy in South
Africa. You need to conduct research to know more about the Mapungubwe Arts and Cultural
Festival. The Public Relation Strategy Must Comprise of the following Items: (Refer to the learning unit
one for the plan and learning unit 3 for understanding the context of PR in the entertainment
Industry)
1.1 The theme: Your theme must reflect on the Arts, Culture and the 30 Years of Democracy. [4 Marks]
The theme for the 2024 Mapungubwe Arts and Cultural Festival could be "Celebrating 30 Years of
Democracy: A Journey through Arts and Culture". This theme not only reflects on the arts and culture
but also commemorates the 30 years of democracy in South Africa. It signifies the journey of the nation
through the lens of arts and culture over the past three decades.
1.2 Objectives of the Public Relations Plan: Three communication, media and PR related objectives: [6
Marks]
The objectives of the PR plan could be:
1. Promote Awareness: Increase public awareness about the festival and its significance in
celebrating 30 years of democracy.
2. Engage Stakeholders: Foster engagement and collaboration with stakeholders relevant to the
festival.
3. Media Coverage: Secure extensive media coverage to reach a wider audience and attract more
participants.
1.3 Stakeholder Mapping and Identification: Identify Five Stakeholders relevant to the Mapungubwe
Arts and Culture Festival: [10 Marks] [Five marks for identification and 5 marks for justification]
Five relevant stakeholders could be:
1. Local Artists: They are the heart of the festival, showcasing their talent and reflecting the
culture.
2. Government Bodies: They provide necessary permissions and support for the festival.
3. Sponsors: They provide financial support and can help in promoting the event.
4. Media: They play a crucial role in publicizing the event.
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