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Concept and Importance of Motivation
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Concept and Importance of Motivation
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9/13/24, 10:07 Concept and Importance ofAM Motivation
Unit 5 – Motivation
Session 1: Motivation and its Importance
Teaching & Training
Learning Outcome Knowledge Evaluation Performance Evaluation Method
Meaning and Importance of Definition of Motivation What is motivation?
Motivation Characteristics of What are the features
Motivation of motivation?
Interactive Lecture
Significance of Why is motivation
Motivation
important for an
organisation?
Session 2: Theories of Motivation
Types of motivational
Different motivational List out the different
theories
theories theories of motivation.
Content theories in detail
Type of Content What are the different
theories Interactive Lecture
types of content theories
# Maslow’s Theory
of motivation?
# Herzberg Theory
# ERG Theory
Session 3: Theories of Motivation
Process theories in detail
Type of Process theories What are the different
Reinforcement theory
# Expectancy Theory types of process theories
of Motivation
# Equity Theory of motivation? Interactive Lecture
Reinforcement theory of What do you mean by OB
motivation? Modification?
Session 4: Theories of Motivation and Methods of Motivation
Behavioural Theories in
Behavioural Theories Explain the difference
detail
#McGregor Theory X and between Theory X and
Measures of Motivation Y #Ouchi Theory Z Theory Y by McGregor.
Methods of Motivation What are the features of
Interactive Literature
# Financial Incentives Theory Z given by
# Non Financial Incentives Ouchi? What are the
different types of
incentives given by
organisation?
Session 5: Methods of Motivation; Motivation and Inspiration
Methods of Motivation
Job Enlargement What is the difference
Motivation and Inspiration
Job Enrichment between job enlargement
Difference between and job enrichment? Interactive Literature
Motivation and How is motivation
Inspiration
different from inspiration?
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,9/13/24, 10:07 Concept and Importance of
AM Motivation
Unit 5 – Motivation
In this unit we will learn about:
• What is motivation?
• What is the importance of motivation
• What are the different motivational theories?
• What are the ways by which organisations motivate their employees?
• What is the difference between motivation and inspiration?
Introduction
The biggest challenge faced by the organisations is to get the work done by their employees. This
entirely depends on the motivation levels of the employees. Their motivation is a result of their
needs and organisational expectations. If the employees are adequately motivated, the organisation
will be able to meet its objectives.
The term ‘motivation’ is derived from a latin word movere which means to move. A motive is an
inner state that encourages, activates or moves and that directs behaviour towards goals. Thus,
motivation is psychological force within an individual that sets him in motion for the achievement
of certain goals or satisfaction of certain needs.
Motives are somewhere a reflection of human needs. E.g. A factory worker knows if he will
complete his work on time, he will be rewarded with a bonus or some kind of financial incentive
which can be spent. Thus, here we can understand that needs are physiological and psychological
drives. On the other hand, drives for which an individual has money and wants to spend become
wants. The factors which are utilised for satisfying or motivating people are called incentives.
Definition of Motivation
Several authors have defined motivation in different ways.
According to Robert Dublin, “Motivation is the complex set of forces starting and keeping a
person at work in an organization.”
According to Stanley Vance, “Motivation represents an unsatisfied need which creates a state of
tension or disequilibrium, causing the individual to march in a goal-directed pattern, towards
restoring a state of equilibrium by satisfying the need.”
Characteristics of Motivation
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AM Motivation
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