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TUTORS
MNG3701 ASSIGNMENT 02 SEMESTER 02 DUE
16 SEPTEMBER 2024
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, a) Explain the importance of analysing the micro-environment. Briefly
explain any three approaches that can be used to analyse the micro-
environment.
Importance of Analysing the Micro-Environment
The micro-environment, also referred to as the internal environment, plays a crucial
role in determining an organisation’s success. It comprises the organisation's vision,
mission, goals, objectives, and functions such as marketing, finance, human
resources, administration, and public relations. Analysing the micro-environment
allows management to identify internal strengths and weaknesses, helping to better
leverage opportunities in the external environment and mitigate potential threats.
Venter and Botha (2022) emphasise that the micro-environment includes the factors
over which management has full control, such as changes in ownership,
organisational culture, and policies on human resources and ethics. Therefore, an
effective analysis of the micro-environment can position an organisation to adapt to
internal and external challenges.
A thorough understanding of the micro-environment is essential for strategy
alignment Resource Allocation and Strengths and Weaknesses Identification The
micro-environment ensures that an organisation’s internal processes, resources, and
objectives are aligned with its overall strategy. This alignment is essential for
achieving long-term success. By analysing internal resources, such as human capital
and finances, management can allocate them efficiently to achieve organisational
goals. A deep understanding of internal factors allows for the identification of areas of
strength that can be capitalised on, and areas of weakness that need improvement.
In the context of Vodacom, analysing its internal environment allows the company to
assess its strengths, such as its strong market presence in Africa, and weaknesses,
like its reliance on traditional services. This analysis ensures that Vodacom can
adapt its strategy to remain competitive.
Approaches to Analysing the Micro-Environment
Several approaches can be used to analyse an organisation’s micro-environment,
each offering insights into different aspects of the internal structure and operations.
