MNM2615 Assignment 3 COMPLETE ANSWERS PORTFOLIO Semester 2 2024 ;100 % TRUSTED workings, Expert Solved, Explanations and Solutions. For assistance call or W.h.a.t.s.a.p.p us on ...(.+.2.5.4.7.7.9.5.4.0.1.3.2)...........
Section 1: Background of SME/SMME
Provide a summary on the background of you...
Portfolio: SME/SMME Business Analysis of Lulu's Trading Pty Ltd
Table of Contents
1. Introduction
2. Section 1: Background of Lulu's Trading Pty Ltd
2.1. Products
2.2. Location
2.3. Current Customers
3. Section 2: Assignment 01 Corrections and Technological Progress
3.1. Technological Progress in Africa
3.2. Technological Progress at Lulu's Trading Pty Ltd
4. Section 3: Answers to Assignment 03 Questions
4.1. Establishing a Business in Africa
4.2. Industries that Africa Requires
4.3. SME Industry and Contribution
4.4. Factors of the Marketing Environment Affecting Decisions
4.5. Marketing Strategy and Growth in Mobile and Internet Access
4.6. Challenges of Doing Business in Africa
4.7. Overcoming Challenges at Lulu's Trading Pty Ltd
5. Section 4: Recommendations
6. Conclusion
7. References
, Introduction
Small and Medium Enterprises (SMEs) play a critical role in the development of African
economies by creating jobs and fostering innovation. Lulu's Trading Pty Ltd is a South
African-based SME that has established itself as a key player in the local market. This
portfolio will analyze the background, challenges, and opportunities that Lulu's Trading
faces in the African business landscape. It also explores the impact of the marketing
environment on the company’s operations, and provides recommendations for growth
and sustainability in a competitive market.
Section 1: Background of Lulu's Trading Pty Ltd
Products
Lulu's Trading Pty Ltd specializes in a variety of consumer goods, including household
items, electronics, and basic groceries. Their product offerings are tailored to meet the
needs of middle- and lower-income groups, providing affordable products without
compromising on quality. Lulu's Trading also offers a small selection of imported goods,
appealing to customers seeking international brands at reasonable prices.
Location
Lulu's Trading Pty Ltd is headquartered in Cape Town, South Africa, with two additional
outlets in Johannesburg and Durban. The company's central location in Cape Town
allows it to efficiently serve the Western Cape region, while its presence in
Johannesburg and Durban provides access to the large customer bases in Gauteng
and KwaZulu-Natal.
Current Customers
Lulu's Trading primarily serves middle-income households. Its customer base consists
of young families, small business owners, and individuals looking for affordable yet
reliable consumer products. The company has recently expanded its online presence to
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