Section 1: Background of SME/SMME Provide a summary on the background of your
chosen SME/SMME. In the background, provide information on the products or services
the SME/SMME offers, where it is situated and who its current customers are (a
maximum of one page discussion). (5) Section 2: Assi...
, Table of Contents
1. Introduction ......................................................................................................................................... 3
2. Background of JoyTech.......................................................................................................................... 3
Target Market....................................................................................................................................... 3
Business Growth and Strategies ............................................................................................................. 3
Sustainability Initiatives ............................................................................................................................ 3
3. Assignments 01 Corrections and Suggestions.......................................................................................... 4
Overview of Corrections ........................................................................................................................ 4
4. Establishing a Business in Africa ............................................................................................................. 5
a) Required Industries ........................................................................................................................... 5
b) Industry Contributions of JoyTech (10 marks) ..................................................................................... 5
5. Marketing Environment......................................................................................................................... 7
a) Factors Affecting Marketing Decisions ................................................................................................ 7
b) Practical Examples of Marketing Decisions (10 marks)......................................................................... 7
6. Challenges of Doing Business in Africa.................................................................................................... 8
a) Theoretical Discussion ....................................................................................................................... 8
b) Practical Examples for JoyTech .............................................................................................................. 8
7. Recommendations ................................................................................................................................ 9
8. Conclusion.......................................................................................................................................... 10
9. References ......................................................................................................................................... 11
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