MNM2615 Assignment 3
PORTFOLIO (COMPLETE ANSWERS)
Semester 2 2024 - DUE
September 2024 ; 100% TRUSTED
Complete, trusted solutions
and explanations.
[Pick the date]
, Section 1: Background of SME/SMME Provide a summary on the background
of your chosen SME/SMME. In the background, provide information on the
products or services the SME/SMME offers, where it is situated and who its
current customers are (a maximum of one page discussion). (5)
To write a summary for the background of your chosen SME (Small and Medium Enterprise) or
SMME (Small, Medium and Micro Enterprises), you'll need to provide an overview that touches
on the following points:
1. Business Overview: Start by describing the SME/SMME, including its name, how long
it has been in operation, and the industry in which it operates (e.g., retail, technology,
food service, etc.).
2. Products/Services: Highlight the specific products or services the company offers. Be
clear about what makes them unique or what value they provide to customers. For
example, does the company offer innovative technology, local handmade products, or
customized services? If relevant, include any specialized or niche markets they serve.
3. Location: Specify where the SME/SMME is situated (city, region, or country). You can
also mention whether the business operates from a physical store, online, or both.
4. Current Customers: Provide an overview of the company’s customer base. This could
include specific demographics, such as age, gender, and income level, or business sectors
(B2B or B2C). Mention if they target local customers, national, or even international
markets.
Here’s a structured example:
Background of XYZ Crafts
XYZ Crafts is a small enterprise established in 2015 that specializes in the production and sale of
handcrafted home decor items. Situated in Cape Town, South Africa, the company operates both
a physical store and an online platform, catering to a growing market for locally-produced, eco-
friendly crafts. The enterprise is well-known for offering a range of products including
handmade pottery, woven baskets, and custom-designed wood furniture, all sourced from
sustainable materials and produced by local artisans.
The company’s current customer base is a mix of local and international buyers, with a strong
focus on individuals and businesses that appreciate environmentally-conscious and unique home
decor. XYZ Crafts has built a loyal customer base, including young professionals looking to
furnish their homes with one-of-a-kind pieces, tourists seeking authentic African crafts, and
interior designers who incorporate the products into bespoke decor projects. The business has a
strong presence on social media platforms, which has helped expand its customer reach beyond
local markets into other parts of South Africa and even abroad.
