MNM2615 Assignment 3 PORTFOLIO (COMPLETE ANSWERS) Semester 2 2024 - DUE September 2024 ; 100% TRUSTED Complete, trusted solutions and explanations. Section 1: Background of SME/SMME Provide a summary on the background of your chosen SME/SMME. In the background, provide information on the products o...
, Course
Marketing in Africa (MNM2615)
Institution
University Of South Africa (Unisa)
Book
Marketing in AfricaSection 1: Background of SME/SMME Provide a summary on the background of
your chosen SME/SMME. In the background, provide information on the products or services the
SME/SMME offers, where it is situated and who its current customers are (a maximum of one
page discussion). (5) Section 2: Assignments 01 corrections and suggestions You need to
implement corrections and suggestions from Assignments 01. Your corrected Assignments 01 will
be checked and marked when you submit your final portfolio. Therefore, it is important that you do
not ignore my suggestions and corrections. Corrections and suggestions from Assignments 01
2024
, should be a maximum of 10 pages (15 marks). (15) Section 3: Answers to Assignment 03
questions a) Discuss the industries that Africa requires with a view to establishing a business in
Africa (5 marks for the theoretical discussion). b) Provide example on which industry does the
chosen SME fall in to and provide two more industries that the chosen SME contributes in (10
marks for the practical application). (15) a) Explain factors of marketing environment that may
affect marketing decisions of the SME targeting African consumer (5 marks for the theoretical
discussion). b) Provide practical example of how marketing environment will affect marketing
decisions of the chosen SME (10 marks for the practical application). (15) a) Discuss challenges of
doing business in Africa (5 marks for the theoretical discussion). b) Provide practical examples as
to how your specific SME will be able to overcome those challenges (10 marks for practical
application). (15) MNM2615/102/1/2024 5 The third section should be a maximum of 15 pages.
See the marking criteria below for the marks allocation. Section 4: Recommendations: Based on
the discussions above, provide recommendations to the chosen SME/SMME and substantiate
your reasons (advise or recommend on what needs to be done to improve the chosen
SME/SMME). In addition to that, recommendations are practical applications of the chosen
SME/SMME. (15) Address the following as technical care and presentation: Track changes are
stopped and accepted. The table of content is included. An introduction and conclusion are
included. The document is reader friendly (headings and sub-headings). The correct referencing
technique (in-text references and reference list) is used. (10) This is a practical assignment;
however, do not explain the theory from your prescribed material ONLY. You must also consult
various other academic sources and incorporate the relevant practical information about the store.
The portfolio you submit must follow a logical flow. Plagiarism is a criminal academic offence. Do
not copy and paste information from any source – you will be penalised. Everything must be in
your own words. Also, include references when you discuss the theory, since this will contribute to
your technical mark. ASSIGNMENT 03 MARKING CRITERIA Your work will be marked according
to the following criteria: Section number Topics Percentage (%) 1 Background and key concepts 5
2024
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