, MNM2615 Assignment 3 PORTFOLIO (COMPLETE
ANSWERS) Semester 2 2024
Course
Marketing in Africa (MNM2615)
Institution
University Of South Africa (Unisa)
Book
Marketing in Africa
MNM2615 Assignment 3 PORTFOLIO (COMPLETE ANSWERS) Semester 2
2024 - DUE September 2024 ; 100% TRUSTED Complete, trusted solutions
and explanations. Ensure your success with us..
Section 1: Background of SME/SMME Provide a summary on the background
of your chosen SME/SMME. In the background, provide information on the
products or services the SME/SMME offers, where it is situated and who its
current customers are (a maximum of one page discussion). (5) Section 2:
Assignments 01 corrections and suggestions You need to implement
corrections and suggestions from Assignments 01. Your corrected
Assignments 01 will be checked and marked when you submit your final
portfolio. Therefore, it is important that you do not ignore my suggestions and
corrections. Corrections and suggestions from Assignments 01 should be a
maximum of 10 pages (15 marks). (15) Section 3: Answers to Assignment 03
questions a) Discuss the industries that Africa requires with a view to
establishing a business in Africa (5 marks for the theoretical discussion). b)
Provide example on which industry does the chosen SME fall in to and
provide two more industries that the chosen SME contributes in (10 marks for
the practical application). (15) a) Explain factors of marketing environment that
may affect marketing decisions of the SME targeting African consumer (5
marks for the theoretical discussion). b) Provide practical example of how
marketing environment will affect marketing decisions of the chosen SME (10
marks for the practical application). (15) a) Discuss challenges of doing
business in Africa (5 marks for the theoretical discussion). b) Provide practical
examples as to how your specific SME will be able to overcome those
challenges (10 marks for practical application). (15) MNM2615/102/1/2024 5
The third section should be a maximum of 15 pages. See the marking criteria
below for the marks allocation. Section 4: Recommendations: Based on the
discussions above, provide recommendations to the chosen SME/SMME and
substantiate your reasons (advise or recommend on what needs to be done to
improve the chosen SME/SMME). In addition to that, recommendations are
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