Exam (elaborations)
DPR3711 PORTFOLIO 2024 SEMESTER 2
- Course
- Public Relations (DPR3711)
- Institution
- University Of South Africa (Unisa)
DPR3711 PORTFOLIO 2024 SEMESTER 2
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PARAPHRASE!!!!!!!!!!!!!!!!!!!!
Table of content
Introduction
Portfolio activity 1: Public relations research
Portfolio activity 2: Media monitoring
Portfolio activity 3: Public relations planning
Portfolio activity 4: Crisis communication
Portfolio activity 5: Schedule of media interviews
Portfolio activity 6: Event checklist
Portfolio activity 7: Designing an invitation.
Conclusion
References:
,Introduction
This introduction examines various portfolio activities that focus on engaging stakeholders and
enhancing communication in different organizational scenarios. These activities are designed to manage
public opinion, handle crises, monitor media, and plan strategies using well-thought-out approaches.
The aim of this journey is to better understand communication challenges and gain insights into how
businesses interact with their stakeholders.
Portfolio Activity 1: Public Relations Research
Research Title:
"Exploring Stakeholders' Perceptions: Assessing the Effectiveness of Love Life's Marketing Public
Relations Activities"
Context and Background:
In today's competitive business world, organizations must communicate effectively with their
stakeholders. Public relations (PR) plays a key role in this process, especially in marketing, where
building positive relationships with stakeholders is crucial. Love Life, an organization focused on
promoting healthy relationships, understands the importance of PR in sharing its mission and values
with diverse groups.
, As market conditions and consumer preferences change, Love Life must regularly review and improve its
marketing PR efforts. Understanding stakeholders' perceptions of these activities is essential for
providing useful feedback and ensuring PR strategies resonate with the audience.
Research Problem Statement:
The research aims to assess the strengths, weaknesses, opportunities, and threats of Love Life's public
relations efforts by analyzing the views and feedback of stakeholders. Given the evolving landscape of
marketing PR and the importance of stakeholder engagement, this study will provide a comprehensive
evaluation of Love Life's PR activities.
Literature Review:
Key concepts such as communication, organizational communication, and marketing PR are explored
from academic perspectives.
Communication:
Communication is the exchange of ideas, emotions, and information. Early models by Shannon and
Weaver (1949) highlight the basic communication process, while later theorists like Habermas (1984)
and Giddens (1984) emphasize social context and power dynamics.
Organizational Communication:
This refers to how information flows within an organization. According to Miller (2009), effective
organizational communication helps maintain corporate culture and achieve goals. Weick (1979) points
out that communication is essential for reducing ambiguity and ensuring coordination.
Marketing Public Relations (PR):
Marketing PR uses PR tactics to build strong relationships with stakeholders and enhance a company’s
reputation. Kitchen and Schultz (1999) describe marketing PR as the strategic management of
communication aimed at influencing attitudes and behaviors toward a product or brand.
Research Methodology:
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