, DPR3705 Assignment 2 (COMPLETE ANSWERS)
Semester 2 2024 - DUE 27 September 2024 ; 100%
TRUSTED Complete, trusted solutions and explanations.
Activity 1 3.1 Define the concept of Strategic change. (2) 3.2
Describe seven barriers to the implementation of a corporate
communication strategy as envisaged by Ehlers and Lazenby.
(14) 3.3 Explain four types of forces which lead to strategic
change in the organisation. (4) Sub-total: 20
Activity 1
3.1 Define the concept of Strategic Change. (2)
Strategic Change refers to the process by which an
organization alters its strategies to address new opportunities,
threats, or shifts in the external or internal environment. It
involves making significant adjustments to the organization’s
strategic direction, including its goals, priorities, and operational
approaches, in response to evolving market conditions,
technological advancements, or other critical factors.
3.2 Describe seven barriers to the implementation of a
corporate communication strategy as envisaged by Ehlers
and Lazenby. (14)
Ehlers and Lazenby identify several barriers to the effective
implementation of a corporate communication strategy. Here are
seven barriers: