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DTM3609 Assessment 8 (Detailed Answers) Due 10 October 2024 R52,72   Add to cart
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  3. University Of South Africa
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  5. Tourism in a Practical Work Context

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DTM3609 Assessment 8 (Detailed Answers) Due 10 October 2024
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Part 1 Assume that you have started a successful business tourism company which specializes in organising conferences. You have recently been awarded a bid to host a prestigious travel and tourism conference, which will be held in Cape Town, South Africa, from 10 – 13 August 2025. Decide on...

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  • September 19, 2024
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  • dtm3609 assessment 8 due 10 october 2024

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DTM3609

ASSESMENT 8

PORTFOLIO

SEMESTER 2

DUE 10th OCTOBER 2024

, Part 1



Promotional Strategies

a. Promotional Tool for the Business Tourism Company
Promotional Tool: Social Media Campaign
Strategy: Leverage platforms such as Instagram, LinkedIn, and Facebook to create a
buzz around your business tourism company, particularly emphasizing your capability in
organizing high-profile conferences.
1. Create Captivating Posts:
o Share high-quality images and videos of past successfully organized events.
o Post testimonials from past clients highlighting exceptional service and
outcomes.
o Use relevant hashtags, such as #BusinessTourism, #ConferencePlanning,
and #CapeTownEvents to increase visibility.
2. Engagement Campaigns:
o Host a contest encouraging shares and referrals by providing incentives, such
as discounts on future services.
o Run a ‘behind-the-scenes’ series that shows the planning process of a
conference, showcasing your expertise and the dedication your team offers.
o Leverage user-generated content by encouraging past delegates to share
their experiences and tag your company.
3. Advertisement:
o Invest in targeted ads on social media aimed at industry professionals, key
decision-makers, and potential clients who regularly attend conferences.
o Highlight upcoming deals, special packages for conferences, and any unique
features that set your company apart.
Creative Element: Use Canva to design visually appealing graphics and infographics.
Include a video montage of previous conferences, testimonials, and call-to-action
prompts directing traffic to your website.

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