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DPR3705 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 - DUE 27 September 2024
DPR3705 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 - DUE 27 September 2024
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, DPR3705 Assignment 2 (COMPLETE ANSWERS)Semester 2 2024 - DUE 27 September 2024 ; 100%
TRUSTED Complete, trusted solutions and
explanations.
Activity 1 3.1 Define the concept of Strategic change. (2) 3.2
Describe seven barriers to the implementation of a corporate
communication strategy as envisaged by Ehlers and Lazenby.
(14) 3.3 Explain four types of forces which lead to strategic
change in the organisation. (4) Sub-total: 20
3.1 Define the concept of Strategic Change (2 marks)
Strategic change refers to the process through which an
organization adapts its strategies, goals, and operations in
response to internal and external environmental shifts to
maintain or improve its competitive position. It involves
modifying the organization's overall direction, resource
allocation, and capabilities to achieve long-term success.
3.2 Seven barriers to the implementation of a corporate
communication strategy (as envisaged by Ehlers and Lazenby)
(14 marks)
1. Lack of Top Management Support: When senior
leadership does not fully back or invest in the
communication strategy, it becomes difficult for it to gain
traction across the organization.
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