MNM3709 Assignment 3 (COMPLETE ANSWERS) Semester 2 2024 - DUE 1 October 2024 ; 100% TRUSTED Complete, trusted solutions and explanations... QUESTION 1 Evaluate the three generic strategies that companies can use to create a competitive advantage in Wiid, et al. (2020; 2024). Explain using practical...
1 Evaluate the three generic strategies that companies can use to create a competitive advantage in Wiid,
MNM3709 ASSIGNMENT 3 (COMPLETE
ANSWERS) SEMESTER 2 2024 - DUE 1
OCTOBER 2024
1 Evaluate the three generic strategies that companies can use to create a competitive advantage in Wiid,
, 1 Evaluate the three generic strategies that companies can use to create a competitive advantage in Wiid,
Course
Strategic Marketing (MNM3709)
Institution
University Of South Africa (Unisa)
Book
Strategic marketing
QUESTION 1 Evaluate the three generic strategies that companies can use to create a
competitive advantage in Wiid, et al. (2020; 2024). Explain using practical examples what
strategy OBC Meat and Chicken has used to create a sustainable competitive advantage.
Keep each example and justification under 100 words. MARKING RUBRIC FOR
QUESTION 1 Strategies 0 Mark 1 Mark 2 Marks Selection of generic strategy No choice
with justification is provided. The choice of strategy or justification is not relevant to OBC.
The information provided is incorrect. Only a choice of strategy with justification is
provided/correct for OBC. A clear, correct choice of strategy with justification is provided
for OBC. Justification for choice of strategy Only theoretical discussion is provided. The
choice of strategy does not apply to OBC Meat and Chicken. An incorrect theory is applied
in the practical example. The student copied examples from other sources including but not
limited to websites/other students/AI generated examples. The student did not show
evidence of thinking critically or applying practical knowledge. Example is related to OBC
but lacks details or is not clear. The student has attempted to connect the strategy to OBC
but the connection is inadequate. The student has showed some critical thinking but it is
limited. The explanation is too long (more than 100 words). A clear but brief example of the
strategy is provided for OBC. The student has demonstrated critical thinking and application
of practical knowledge in a clear, concise manner. In-text citations and verbatim copying No
in-text citations are provided. Sentences or paragraphs are copied verbatim from sources.
1 Evaluate the three generic strategies that companies can use to create a competitive advantage in Wiid,
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