MNM3709
ASSIGNMENT 3 SEMESTER 2 2024
UNIQUE NO.
DUE DATE: 1 OCTOBER 2024
, MNM3709
Assignment 3 Semester 2 2024
Unique No.
Due Date: 1 October 2024
Strategic Marketing
Question 1: Generic Strategies for Competitive Advantage
According to Wiid et al. (2020), companies can pursue one of three generic strategies to
gain a competitive advantage: cost leadership, differentiation, or focus. These
strategies help companies stand out in the market and appeal to specific customer
needs.
For OBC Meat and Chicken, the cost leadership strategy is likely the one they have
implemented. OBC is known for offering affordable meat and chicken products to a
cost-sensitive market. By maintaining low costs through efficient supply chains and bulk
purchasing, they attract customers who prioritize value for money. This strategy ensures
that even in tough economic times, customers can rely on OBC for affordable, quality
food, giving them a long-term competitive edge in the market.