MNM3709
Assignment 3
(COMPLETE
ANSWERS) Semester
2 2024 - DUE 1
October 2024
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Exam (elaborations)
MNM3709 Assignment 3 (COMPLETE ANSWERS)
Semester 2 2024 - DUE 1 October 2024
Course
Strategic Marketing (MNM3709)
Institution
University Of South Africa (Unisa)
Book
Strategic marketing
MNM3709 Assignment 3 (COMPLETE ANSWERS) Semester 2 2024 - DUE 1
October 2024 ; 100% TRUSTED Complete, trusted solutions and
explanations.. Ensure your success with us..
QUESTION 1 Evaluate the three generic strategies that companies can use to
create a competitive advantage in Wiid, et al. (2020; 2024). Explain using
practical examples what strategy OBC Meat and Chicken has used to create a
sustainable competitive advantage. Keep each example and justification
under 100 words. MARKING RUBRIC FOR QUESTION 1 Strategies 0 Mark 1
Mark 2 Marks Selection of generic strategy No choice with justification is
provided. The choice of strategy or justification is not relevant to OBC. The
information provided is incorrect. Only a choice of strategy with justification is
provided/correct for OBC. A clear, correct choice of strategy with justification
is provided for OBC. Justification for choice of strategy Only theoretical
discussion is provided. The choice of strategy does not apply to OBC Meat
and Chicken. An incorrect theory is applied in the practical example. The
student copied examples from other sources including but not limited to
websites/other students/AI generated examples. The student did not show
evidence of thinking critically or applying practical knowledge. Example is
related to OBC but lacks details or is not clear. The student has attempted to
connect the strategy to OBC but the connection is inadequate. The student
has showed some critical thinking but it is limited. The explanation is too long
(more than 100 words). A clear but brief example of the strategy is provided
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