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MNG4801 ASSINGMENT 3 (CORRECT ANSWERS ) SEMESTER 2 DUE DATE 4th OCTOBER 2024 GUARANTEED DISTINCTION. R50,21   Add to cart
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MNG4801 ASSINGMENT 3 (CORRECT ANSWERS ) SEMESTER 2 DUE DATE 4th OCTOBER 2024 GUARANTEED DISTINCTION.

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Identify and discuss the corporate-level strategies evident in the case study. You shouldidentify three (3) growth strategies and two (2) types of defensive strategies and theirspecific forms that are evident in the case study. Support your discussion by integrating theappropriate theory and practi...

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  • September 20, 2024
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  • 2024/2025
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MNG4801 ASSINGMENT 3
(CORRECT ANSWERS )
th
SEMESTER 2 DUE DATE 4
OCTOBER 2024 GUARANTEED
DISTINCTION.
.Identify and discuss the corporate-level strategies evident in the case study. You shouldidentify three

(3) growth strategies and two (2) types of defensive strategies and theirspecific forms that are evident

in the case study. Support your discussion by integrating theappropriate theory and practical

examples from the case study. <Your answer must not exceed 1 ½ pages> Total: [15]


Corporate-Level Strategies in the Case Study


Growth Strategies


1. Market Penetration: The company in the case study is employing market penetration by

aggressively promoting existing products in current markets. This is evident from their increased

advertising and sales promotions to capture a larger share of the existing market.


2. Product Development: The company is also pursuing product development by introducing new

variations of existing products. For example, they have launched upgraded versions of their

popular products to cater to evolving customer needs and preferences.

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