Exam (elaborations)
DPR3702 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 - DUE 19 September 2024
- Course
- DPR3702
- Institution
- University Of South Africa
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DPR3702 Assignment 2(COMPLETE ANSWERS)
Semester 2 2024 - DUE 19
September 2024
CONTACT: biwottcornelius@gmail.com
, DPR3702 Assignment 2 (COMPLETE ANSWERS)
Semester 2 2024 - DUE 19 September 2024
Question 1: Public Relations Plan for Mapungubwe Arts
and Cultural Festival The MEC of Sports Arts and Culture
in Limpopo has appointed you as the head of the PR team
to develop a public Relations Plan for the 2024
Mapungubwe Arts and Cultural Festival to coincide with
the 30 years of Democracy in South Africa. You need to
conduct research to know more about the Mapungubwe
Arts and Cultural Festival. The Public Relation Strategy
Must Comprise of the following Items: (Refer to the
learning unit one for the plan and learning unit 3 for
understanding the context of PR in the entertainment
Industry) 1.1 The theme: Your theme must reflect on the
Arts, Culture and the 30 Years of Democracy. [4 Marks]
For the theme of the 2024 Mapungubwe Arts and Cultural Festival, reflecting on both Arts,
Culture, and 30 Years of Democracy, consider crafting a message that celebrates both the rich
cultural heritage of South Africa and the journey of democracy. Here's a suggestion for the
theme:
"30 Years of Democracy: Celebrating the Rhythm of South African Arts and Culture"
This theme highlights the intersection of South Africa’s democratic achievements and its vibrant
arts and cultural heritage. It emphasizes the nation's progress and resilience while showcasing the
diversity of its artistic and cultural expressions. The phrase "Rhythm of South African Arts and
Culture" evokes the dynamic and vibrant nature of the festival, while "30 Years of Democracy"
reminds attendees of the historical significance of the event.
1.2 Objectives of the Public Relations Plan: Three
communication, media and PR related objectives: [6
Marks]
For the Public Relations Plan for the 2024 Mapungubwe Arts and Cultural Festival, the
objectives should focus on promoting the event, engaging the public, and highlighting the
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