Essay
MNE3702 ASSIGNMENT 2 SEMESTER 2 2024
- Institution
- University Of South Africa (Unisa)
MNE3702 ASSIGNMENT 2 SEMESTER 2 2024
[Show more]
Content preview
passmatetutorials@gmail.com MNE3702 ASSIGN 2 2024062621185/0680538213/0717513144
DISCLAIMER: THIS IS NOT AN OFFICIAL GUIDE FROM UNISA. THE
ASSIGNMENT GUIDE IS NOT PREPARED NOR APPROVED BY UNISA, RATHER
REPRESENTS A POSSIBLE SOLUTION TO THE TASK CONSISTENT WITH
THEORY OF MNE3702. WE BELIEVE THIS WILL BE A GOOD STARTING POINT
AS IT WAS PREPARED BY OUR TEAM OF PROFESSIONAL PRIVATE TUTORS
WHO ARE EXPERTS IN THE FIELD, AND IT WAS PREPARED USING VARIOUS
SOURCES.
WE ASSIST WITH OTHER MODULES INCLUDING:
ECSs, FACs, MACs, MNGs, INTs, TRLs, HMEMS, PRMs, PROs, MNBs, DSC, QMI,
MNMs, MNO, MNPs, FIN, PUBs, MNMs, SCHs, ORGs among others.
WE OFFER CLASSES, ASSIGNMENT GUIDELINES, EXAMINATION
PREPARATION, RESEARCH AND RESEARCH PROPOSALS, DISSERTATION
EDITING etc.
OTHER THAN UNISA, WE ALSO ASSIST STUDENTS AT VARIOUS INSTITUTIONS
INCLUDING MANCOSA, REGENT, REGEYNESES, BOSTON, STADIO, OLG, UJ,
UP etc
For any enquiries the following numbers can be used for calling, sms, whatsapp and
telegram
CONTACT PASSMATE TUTORIALS @061 262 1185/068
053 8213/0717 513 144 or email
passmatetutorials@gmail.com
, passmatetutorials@gmail.com MNE3702 ASSIGN 2 2024
062621185/0680538213/0717513144
Question 1: Discuss the concept entrepreneurial intensity and indicate by means of
examples how it is applied at J&R (12)
Entrepreneurial intensity entrepreneurial intensity is a critical factor that influences an
organization's ability to innovate and remain competitive in a dynamic market. It
highlights the importance of fostering an entrepreneurial mindset across all levels of
an organization. It refers to the degree (how radical or incremental the innovation is)
and the frequency (how often entrepreneurial activities occur) of entrepreneurship
within an organization (Morris, Kuratko, & Covin, 2011). Entrepreneurial intensity
encompasses the mindset, behaviors, and practices that promote innovation, risk-
taking, and proactiveness among individuals and teams and it is typically measured
by the innovativeness, risk-taking, and proactivity exhibited by the firm.
In the case of J&R Electronics, entrepreneurial intensity is high. J&R's
entrepreneurial intensity manifests in a combination of frequent innovation (e.g.,
technological upgrades and loyalty programs) and a high degree of risk-taking in
expanding their e-commerce business. This aligns with the theory that companies with
high entrepreneurial intensity tend to adapt better to changing environments (Morris
et al., 2011).
E-commerce Expansion (Innovativeness)
Jason Friedman’s push to adopt e-commerce in 1998 highlights a high degree of
innovation. The decision to go online was bold and necessary in an industry
increasingly dominated by big players like Wal-Mart and Best Buy. Jason Friedman
pushed the business to establish an online presence in 1998, a time when e-
commerce was still in its infancy. This strategic decision was crucial in modernizing
J&R’s operations and differentiating them from traditional retail competitors such as
Best Buy and Circuit City.
Innovation in Customer Experience
The decision to add features like customer reviews, comparison grids, and
personalized product recommendations on JR.com also demonstrates entrepreneurial
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller passmatetutorials. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R80,00. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
53068 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy summaries for 14 years now