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DPR3705 Assignment 2 Semester 2 2024 - DUE 27 September 2024 R50,00   Add to cart

Exam (elaborations)

DPR3705 Assignment 2 Semester 2 2024 - DUE 27 September 2024

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DPR3705 Assignment 2 Semester 2 2024 - DUE 27 September 2024 QUESTIONS WITH ANSWERS

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  • September 21, 2024
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DPR3705 Assignment 2
Semester 2 2024 - DUE 27
September 2024
QUESTIONS WITH ANSWERS




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[Course title]

, DPR3705 Assignment 2 Semester 2 2024 - DUE 27 September 2024




Activity 1

3.1 Define the concept of Strategic change. (2)

3.2 Describe seven barriers to the implementation of a corporate communication strategy as

envisaged by Ehlers and Lazenby. (14)

3.3 Explain four types of forces which lead to strategic change in the organisation. (4) Sub-total:

20

3.1 Define the concept of Strategic Change (2 marks)

Strategic change refers to the process of modifying an organization's strategy, objectives, and

operational methods in response to internal and external factors in order to achieve long-term

goals. It involves aligning the organization's structure, culture, and resources with new strategic

directions to improve performance and remain competitive.




3.2 Seven Barriers to the Implementation of a Corporate Communication Strategy (as per

Ehlers and Lazenby) (14 marks)

1. Lack of Top Management Support: Without strong backing from senior leadership, a

communication strategy may fail to gain the necessary resources and commitment from

the rest of the organization.

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