Exam (elaborations)
MNM2615 Assignment 3 PORTFOLIO Semester 2 2024
- Institution
- University Of South Africa (Unisa)
MNM2615 Assignment 3 PORTFOLIO Semester 2 2024 QUESTIONS WITH ANSWERS
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MNM2615 Assignment 3PORTFOLIO Semester 2
2024
[Company address]
, MNM2615 Assignment 3 PORTFOLIO Semester 2 2024
a) Discuss the industries that Africa requires with a view to establishing a business in
Africa (5 marks for the theoretical discussion).
b) Provide example on which industry does the chosen SME fall in to and provide two
more industries that the chosen SME contributes in (10 marks for the practical
application). (15)
a) Explain factors of marketing environment that may affect marketing decisions of the
SME targeting African consumer (5 marks for the theoretical discussion).
b) Provide practical example of how marketing environment will affect marketing
decisions of the chosen SME (10 marks for the practical application). (15)
a) Discuss challenges of doing business in Africa (5 marks for the theoretical
discussion).
b) Provide practical examples as to how your specific SME will be able to overcome
those challenges (10 marks for practical application). (15)
The third section should be a maximum of 15 pages. See the marking criteria below for
the marks allocation. Section 4: Recommendations: Based on the discussions above,
provide recommendations to the chosen SME/SMME and substantiate your reasons
(advise or recommend on what needs to be done to improve the chosen SME/SMME).
In addition to that, recommendations are practical applications of the chosen
SME/SMME. (15) Address the following as technical care and presentation: Track
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