Exam (elaborations)
MNM2615 Assignment 3 PORTFOLIO Semester 2 2024
- Institution
- University Of South Africa (Unisa)
MNM2615 Assignment 3 PORTFOLIO Semester 2 2024 QUESTIONS WITH DETAILED ANSWERS
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MNM2615 Assignment 3PORTFOLIO Semester 2
2024
QUESTIONS WITH ANSWERS
, MNM2615 Assignment 3 PORTFOLIO Semester 2 2024
a) Discuss the industries that Africa requires with a view to establishing a
business in Africa (5 marks for the theoretical discussion).
b) Provide example on which industry does the chosen SME fall in to and
provide two more industries that the chosen SME contributes in (10 marks
for the practical application). (15)
a) Explain factors of marketing environment that may affect marketing
decisions of the SME targeting African consumer (5 marks for the
theoretical discussion).
b) Provide practical example of how marketing environment will affect
marketing decisions of the chosen SME (10 marks for the practical
application). (15)
a) Discuss challenges of doing business in Africa (5 marks for the
theoretical discussion).
b) Provide practical examples as to how your specific SME will be able to
overcome those challenges (10 marks for practical application). (15)
The third section should be a maximum of 15 pages. See the marking
criteria below for the marks allocation. Section 4: Recommendations:
Based on the discussions above, provide recommendations to the chosen
SME/SMME and substantiate your reasons (advise or recommend on what
needs to be done to improve the chosen SME/SMME). In addition to that,
recommendations are practical applications of the chosen SME/SMME.
(15) Address the following as technical care and presentation: Track
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