MNE3702
Assignment 2 Semester 2024
Detailed Solutions, References & Explanations
Unique number:156077
Due Date: 25 September 2024, 8:00 AM
QUESTION 1
Entrepreneurial intensity refers to the degree to which an organization exhibits behaviors
associated with entrepreneurship, including innovation, risk-taking, and proactivity. Companies
with high entrepreneurial intensity are characterized by their ability to consistently push boundaries
through new ideas, take calculated risks to achieve competitive advantages, and remain proactive
in responding to market shifts. J&R Electronics is an example of a company demonstrating high
entrepreneurial intensity through its innovative, risk-taking, and proactive strategies.
1. Innovation at J&R Electronics
J&R Electronics has a strong track record of innovation, constantly adapting to technological
advancements to stay competitive. One of the most significant examples of innovation at
J&R was its decision to adopt new technologies before many
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