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Question 1. Discuss the concept entrepreneurial intensity and
indicate by means of examples how it is applied at J&R (12). 3
Entrepreneurial Intensity
Definition: Entrepreneurial intensity refers to the degree to
which entrepreneurial activities are integrated into a business's
strategy and culture. It encompasses the level of innovation,
risk-taking, and proactivity within an organization. High
entrepreneurial intensity indicates that a company consistently
seeks new opportunities, adapts to changes, and fosters an
innovative environment.
Application at J&R
1. Innovation in Product Offerings: J&R regularly introduces
new products that cater to emerging trends and customer
preferences. For example, if J&R launches a line of eco-friendly
products, this reflects a commitment to innovation and
responsiveness to market demands. Such initiatives demonstrate
high entrepreneurial intensity as they involve risk-taking and an
eagerness to explore new markets.
2. Market Responsiveness: The company actively monitors
market trends and adjusts its strategies accordingly. For
instance, if there is a growing interest in online shopping, J&R