, MNE3702 Assignment 2 (COMPLETE ANSWERS) Semester 2
2024 (156077) - DUE 25 September 2024 ; 100% TRUSTED
Complete, trusted solutions and explanations.
Question 1. Discuss the concept entrepreneurial intensity and
indicate by means of examples how it is applied at J&R (12). 3
Question 2: By quoting relevant issues from the case study,
present at least six characteristics displayed that are associated
with an entrepreneurial individual (6) 4
Question 1: Entrepreneurial Intensity at J&R
Concept of Entrepreneurial Intensity: Entrepreneurial
intensity refers to the degree of entrepreneurial activity within
an organization, characterized by the innovation, risk-taking,
and proactive behavior displayed by its members. It reflects how
embedded entrepreneurial practices are in the organization’s
culture and operations, influencing its growth and adaptability.
Application of Entrepreneurial Intensity at J&R:
1. Innovative Product Development:
o J&R continuously invests in research and development
to create unique products tailored to customer needs.
For example, they may introduce a new line of eco-
friendly products that align with market trends.
2. Adaptability to Market Changes:
o The company shows high entrepreneurial intensity by
quickly responding to changes in consumer
preferences. If there’s a surge in demand for online
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