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MNE3702 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 (156077) - DUE 25 September 2024 ; 100% TRUSTED Complete, trusted solutions and explanations R49,17
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MNE3702 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 (156077) - DUE 25 September 2024 ; 100% TRUSTED Complete, trusted solutions and explanations

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MNE3702 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 (156077) - DUE 25 September 2024 ; 100% TRUSTED Complete, trusted solutions and explanations

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  • September 23, 2024
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MNE3702 Assignment
2 (COMPLETE
ANSWERS) Semester 2
2024 (156077) - DUE 25
September 2024 ;
100% TRUSTED
Complete, trusted
solutions and
explanations.




ADMIN
[COMPANY NAME]

, MNE3702 Assignment 2 (COMPLETE ANSWERS) Semester 2
2024 (156077) - DUE 25 September 2024 ; 100% TRUSTED
Complete, trusted solutions and explanations.
Question 1. Discuss the concept entrepreneurial intensity and indicate by
means of examples how it is applied at J&R (12). 3 Question 2: By
quoting relevant issues from the case study, present at least six
characteristics displayed that are associated with an entrepreneurial
individual (6) 4


Here’s a structured approach to address both questions based on the
concept of entrepreneurial intensity and characteristics of entrepreneurial
individuals, using J&R as a reference.



QUESTION 1: Entrepreneurial Intensity

Concept of Entrepreneurial Intensity:
Entrepreneurial intensity refers to the degree to which an organization
embraces entrepreneurial behaviors and attitudes, fostering an
environment that encourages innovation, risk-taking, and proactive
problem-solving. It can be seen as the blend of an organization’s
entrepreneurial spirit and its commitment to pursuing opportunities.

Application at J&R:

1. Innovation in Product Development:
J&R regularly introduces new products based on market trends and
customer feedback, demonstrating high entrepreneurial intensity
by responding swiftly to changes and consumer needs.
2. Risk-Taking:
J&R has expanded into new markets, such as online sales, even
when it involves financial risk. This willingness to take calculated
risks showcases their entrepreneurial mindset.

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