Exam (elaborations)
MNB1501 Assignment 4 Semester 2 2024
- Course
- MNB1501 (MNB1501)
- Institution
- University Of South Africa (Unisa)
MNB1501 Assignment 4 Semester 2 2024
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Started on Tuesday, 24 September 2024, 12:52 AMState Finished
Completed on Tuesday, 24 September 2024, 1:08 AM
Time taken 15 mins 28 secs
Marks 20.00/20.00
Grade 100.00 out of 100.00
Question 1
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Question text
The marketing manager will consider which of the following key aspects when developing tactical
plans:
a.
Suppliers; policy on creditors; sources of raw materials
b.
Improvement of productivity; location problems; legislation
c.
Policy on debtors; dividends; capital structure
d.
Product line; market position; distribution channels
Feedback
Your answer is correct.
The correct answer is marketing manager will consider the product lines; market position;
distribution channels. Refer to table 7.1.
The correct answer is:
Product line; market position; distribution channels
Question 2
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Question text
If Hungry Lion were to take over its suppliers of chickens to ensure a better quality of supply. This
long-term strategy would be known as _____________________.
,a.
innovation
b.
vertical integration
c.
product development
d.
horizontal integration
Feedback
Your answer is correct.
The correct answer is vertical integration. Vertical integration refers to a business strategy of taking
over organisations that supply a business with inputs, or those that act as the intermediaries of a
business. Refer to section 7.7.1.
The correct answer is:
vertical integration
Question 3
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Question text
Which one of the following statements is an example of a project?
a.
The customer is always right and as such, employees should strive to satisfy their needs.
b.
Employee grievances should be submitted in writing to the Human Resources Department.
c.
Being late for work more than twice a week will result in disciplinary action being taken by the line
manager.
d.
New access card systems will be installed in all buildings for the next two weeks.
Feedback
Your answer is correct.
,The correct answer is new access card systems will be installed in all buildings for the next two
weeks. A project aims to achieve a one-off goal but of smaller scope and complexity than a
programme. Refer to section 7.7.3.1.
The correct answer is:
New access card systems will be installed in all buildings for the next two weeks.
Question 4
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Question text
Which one of the following is an operational plan?
a.
a turnaround strategy
b.
product-development
c.
a budget
d.
divestiture
Feedback
Your answer is correct.
The correct answer is a budget. A budget is a comprehensive written plan indicated in monetary
terms, summarising the activities to be performed and the strategies for achieving the goals of an
organisation. A budget falls under a single-use plan and is part of operational plans. Refer to section
7.7.3.
The correct answer is:
a budget
Question 5
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Question text
Which long-term strategy did SAB adopt when it introduced Castle Lite to the existing market to
satisfy its customers’ needs for a light beer?
, a.
product development
b.
innovation
c.
diversification
d.
market development
Feedback
Your answer is correct.
The correct answer is product development. Product development intends to grow turnover by selling
new products or services to an organisation's existing market. See section 7.7.1.2.
The correct answer is:
product development
Question 6
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Question text
The COVID-19 pandemic resulted in HBF Hotels having a big decline in profits. They were forced
to cut costs and get rid of unprofitable hotels in certain areas for the survival of their business. What
specific corporate strategy did HBF Hotels adopt to cope during the pandemic?
a.
innovation strategy
b.
divestiture strategy
c.
diversification strategy
d.
turnaround strategy
Feedback
Your answer is correct.
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