,MNE3702 Assignment 2 (COMPLETE ANSWERS)
Semester 2 2024 (156077) - DUE 25 September
2024 ; 100% TRUSTED Complete, trusted solutions
and explanations.
Question 1. Discuss the concept entrepreneurial intensity and
indicate by means of examples how it is applied at J&R (12). 3
Entrepreneurial Intensity
Entrepreneurial intensity refers to the degree to which
entrepreneurial activities are pursued within an organization. It
encompasses the level of innovation, risk-taking, and proactivity
that individuals or teams exhibit in their efforts to create new
business opportunities. This concept is often measured by the
frequency and impact of entrepreneurial initiatives undertaken
by a company, as well as the organizational culture that
supports such endeavors.
Application of Entrepreneurial Intensity at J&R
J&R is a well-known retail company that has successfully
integrated entrepreneurial intensity into its operations. The
application of this concept can be illustrated through various
examples:
1. Innovation in Product Offerings: J&R has consistently
introduced new products and services that cater to
changing consumer preferences. For instance, they have
expanded their product lines beyond traditional
electronics to include emerging technologies such as smart
, home devices and wearable technology. This diversification
reflects a high level of entrepreneurial intensity as it
involves identifying market trends and responding
proactively.
2. Customer Engagement Strategies: The company employs
innovative marketing strategies that engage customers
directly. For example, J&R has utilized social media
platforms not only for promotions but also for gathering
customer feedback and insights. This approach
demonstrates an entrepreneurial mindset by actively
seeking input from consumers to refine offerings and
enhance customer satisfaction.
3. Partnerships and Collaborations: J&R has formed strategic
partnerships with tech companies to create exclusive
product bundles or services. By collaborating with other
innovators in the industry, J&R enhances its competitive
edge while demonstrating a willingness to take calculated
risks—an essential aspect of entrepreneurial intensity.
4. Adaptation to Market Changes: The retail landscape is
constantly evolving, especially with the rise of e-
commerce. J&R’s ability to pivot its business model by
enhancing its online presence and integrating omnichannel
strategies showcases its commitment to entrepreneurship.
This adaptability is crucial for sustaining growth in a
dynamic market environment.
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