MNE3702
Assignment 2
(COMPLETE
ANSWERS) Semester
2 2024 (156077) -
DUE 25 September
2024
[Type the document subtitle]
[Pick the date]
[Type the company name]
tabbymwesh59@gmail.com
, Exam (elaborations)
MNE3702 Assignment 2 (COMPLETE ANSWERS)
Semester 2 2024 (156077) - DUE 25 September 2024
Course
Corporate Entrepreneurship (MNE3702)
Institution
University Of South Africa (Unisa)
Book
Corporate Innovation & Entrepreneurship, International Edition
MNE3702 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024
(156077) - DUE 25 September 2024 ; 100% TRUSTED Complete, trusted
solutions and explanations Ensure your success with us..
Question 1. Discuss the concept entrepreneurial intensity and indicate by
means of examples how it is applied at J&R (12). 3 Question 2: By quoting
relevant issues from the case study, present at least six characteristics
displayed that are associated with an entrepreneurial individual (6) 4 Question
3.1: Identify and explain six(6) ways in which entrepreneurship can be
manifested at J&R (6)6 Question 3.2: Why do you think J&R adopted an open
innovation model? Discuss the reasons why (6). 8 Question 4.1: Roles of
Lower-Level Management (Kabelo's Role) 9 Question 4.2: Technology-Push
vs. Market-Pull Innovation..
Question 1: Entrepreneurial Intensity and Its Application at J&R
Entrepreneurial Intensity refers to how actively and deeply an organization pursues
entrepreneurial activities. This includes the level of enthusiasm, resources, and effort put into
innovative and risk-taking initiatives.
Detailed Application at J&R:
1. Innovation Culture:
o Explanation: Innovation culture is the environment that encourages creative
thinking and experimentation. At J&R, this could involve regular brainstorming
sessions where employees across all levels contribute ideas for new products or
improvements. For instance, J&R might have an internal "Idea Lab" where
employees can submit and develop their ideas with support from management.
2. Risk-Taking:
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