Exam (elaborations)
MNM2615 Assignment 3 PORTFOLIO (COMPLETE ANSWERS) Semester 2 2024
- Course
- Marketing in Africa
- Institution
- University Of South Africa
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MNM2615 Assignment 3PORTFOLIO (COMPLETE
ANSWERS) Semester 2 2024
100% GUARANTEED
, MNM2615 Assignment 3 PORTFOLIO (COMPLETE
ANSWERS) Semester 2 2024
Section 1: Background of SME/SMME Provide a summary
on the background of your chosen SME/SMME. In the
background, provide information on the products or
services the SME/SMME offers, where it is situated and
who its current customers are (a maximum of one page
discussion). (5)
Background of [Your Chosen SME/SMME]
Business Name and Location: [Insert the name of the SME/SMME] is a small-to-medium
enterprise situated in [city or town, region, country]. The business was established in [year] and
has since grown to become a recognized player in the [industry sector, e.g., retail, technology,
hospitality, etc.].
Products/Services Offered: The SME specializes in offering [specific products or services].
These include [list the key products or services the business provides]. The business aims to cater
to the needs of [target market or customer segment] by delivering [unique value proposition—
such as high-quality, affordable, specialized, innovative, etc. products/services].
Customer Base: The current customers of [SME name] include [types of customers—
individuals, businesses, institutions, etc.]. The business serves clients mainly in [location/region],
but has also expanded its customer base to [other regions, online, etc.]. Its customer profile
consists of [demographics such as age, income level, etc.] who value [describe what the
customers find appealing—quality, price, convenience, etc.].
Section 2: Assignments 01 corrections and suggestions
You need to implement corrections and suggestions from
Assignments 01. Your corrected Assignments 01 will be
checked and marked when you submit your final portfolio.
Therefore, it is important that you do not ignore my
suggestions and corrections. Corrections and suggestions
from Assignments 01 should be a maximum of 10 pages
(15 marks). (15)
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