Exam (elaborations)
MNM2615 Assignment 3 PORTFOLIO (COMPLETE ANSWERS) Semester 2 2024
- Course
- Marketing in Africa
- Institution
- University Of South Africa
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MNM2615 Assignment 3PORTFOLIO (COMPLETE
ANSWERS) Semester 2 2024
100% GUARANTEED
, MNM2615 Assignment 3 PORTFOLIO (COMPLETE
ANSWERS) Semester 2 2024
Section 1: Background of SME/SMME Provide a summary
on the background of your chosen SME/SMME. In the
background, provide information on the products or
services the SME/SMME offers, where it is situated and
who its current customers are (a maximum of one page
discussion). (5)
To address this section, you can provide a brief but informative summary of a small or medium-
sized enterprise (SME) or small, medium, and micro-enterprise (SMME) of your choice. Here's a
general structure you can follow:
Background of [Chosen SME/SMME]
[Company Name] is a [describe the type of business, e.g., "family-owned," "start-up," etc.]
enterprise based in [location, city, country]. Established in [year], the company has since grown
to serve a diverse range of customers within its industry. It specializes in offering [products or
services], such as [provide a brief list or description of the main products/services].
The company's primary market is [briefly describe the market – are they targeting businesses,
individuals, specific industries, etc.]. [Company Name] has built a reputation for [quality,
affordability, innovation, etc.], attracting a loyal customer base. Its clientele ranges from
[specific groups, such as "local residents," "small businesses," or "corporate clients"],
predominantly located in [area or region served].
Operating within [mention the specific sector, e.g., hospitality, manufacturing, retail, etc.], the
company has established itself as a key player in the local economy. Despite its modest size, it
remains competitive by [mention any strategies like niche marketing, customer service, or
technological innovation].
Looking to the future, [Company Name] aims to expand its customer base by [mention future
goals, like expanding to new regions, launching new products, etc.], positioning itself as a
dynamic force in the industry.
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