Exam (elaborations)
MNM2615 Assignment 3 PORTFOLIO (COMPLETE ANSWERS) Semester 2 2024
- Course
- Marketing in Africa
- Institution
- University Of South Africa
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MNM2615 Assignment 3PORTFOLIO (COMPLETE
ANSWERS) Semester 2 2024
100% GUARANTEED
, MNM2615 Assignment 3 PORTFOLIO (COMPLETE
ANSWERS) Semester 2 2024
Section 1: Background of SME/SMME Provide a summary
on the background of your chosen SME/SMME. In the
background, provide information on the products or
services the SME/SMME offers, where it is situated and
who its current customers are (a maximum of one page
discussion). (5)
To provide a summary for the background of your chosen SME (Small and Medium Enterprise)
or SMME (Small, Medium and Micro Enterprise), you should focus on these key areas:
1. Overview of the Business
Begin by introducing the SME/SMME, including its name, when it was founded, and its main
business focus. This will give a clear understanding of the company's origin and purpose.
Example:
XYZ Solutions is a small IT services company established in 2015, specializing in providing
cloud-based data storage and cybersecurity solutions to businesses of various sizes.
2. Products or Services Offered
Explain the core products or services the SME/SMME offers. This section should highlight the
unique selling points (USPs) and how these offerings meet the needs of the market.
Example:
The company offers comprehensive IT support, cloud infrastructure services, and cybersecurity
consulting. Their flagship service is a highly secure cloud storage solution, tailored to meet the
needs of small and mid-sized companies looking for affordable yet robust data protection.
3. Location
State where the business is located, which could include its physical address, region, or country.
You can also mention if it operates online, locally, or internationally.
Example:
XYZ Solutions is based in Johannesburg, South Africa, but provides services to clients across the
country through its online support systems and cloud infrastructure.
4. Target Market and Current Customers
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