Summary
Advertising - Summary
- Course
- English Home Language
- Institution
- 12th Grade
Comprehensive guide to advertising theories and strategies. Key summaries for revision and presentation prep. Ideal for students.
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ADVERTISINGADVERTISING:
Paid for communication intended to inform or influence one or more people.
TARGET AUDIENCE:
A specific group of consumers who is more likely to use and buy the product.
The purpose of advertising is to persuade you, the consumer, to buy, do
or believe something
VALUE SYSTEMS:
Advertisements decided what we perceive as a need or a want
ADVERTISING THEORIES:
Maslows hierarchy of needs
SELF-
ACTU
ALIZA
TION:
CREAT
IVITY
&
PROBL
EM
ESTEEM: SELF-ESTEEM;
SOLVI
CONFIDENCE;
NG
ACHIEVEMENT
SOCIAL NEEDS: FRIENDSHIP & FAMILY
SAFETY & SECURITY
PHYSIOLOGICAL NEEDS [SURVIVAL]: AIR;SHELTER; WATER; FOOD; SLEEP; SEX
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