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Mne3702
ASSIGNMEMT 2
SEMESTER 2
ENIQUE NO
156077
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CONTAINS ANSWERS
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SOLUTION TO THE
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, MNE3702 Assignment 2 (COMPLETE ANSWERS)
Semester 2 2024 (156077) - DUE 25 September 2024
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Question 1. Discuss the concept entrepreneurial intensity and
indicate by means of examples how it is applied at J&R (12). 3
Entrepreneurial Intensity: An Overview
Entrepreneurial intensity refers to the degree to which entrepreneurial
activity is integrated into an organization’s culture, strategy, and
operational practices. It encompasses the extent of innovation, risk-
taking, and proactivity that an organization embodies in its approach to
the marketplace. High entrepreneurial intensity signifies a vibrant
environment where creative ideas are continuously pursued, and risks
are actively managed to drive growth and competitive advantage.
Application at J&R
J&R is a company that exemplifies entrepreneurial intensity through
various strategies and practices:
1. Innovation Culture: J&R fosters an environment that encourages
employees to think creatively and propose new ideas. For instance,
the company has instituted regular brainstorming sessions where
team members can present innovative solutions to improve existing
products or services. This practice not only enhances employee
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