Exam (elaborations)
DPR3705 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 - DUE 27 September 2024
- Course
- DPR3705
- Institution
- University Of South Africa
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DPR3705 Assignment 2(COMPLETE ANSWERS)
Semester 2 2024 - DUE 27
September 2024
100% GUARANTEED
, DPR3705 Assignment 2 (COMPLETE ANSWERS)
Semester 2 2024 - DUE 27 September 2024
Activity 1 3.1 Define the concept of Strategic change. (2)
Strategic change refers to the process of implementing significant shifts in an organization's
direction, structure, or operations to achieve long-term goals and improve performance. It
involves altering strategies, policies, and business models in response to internal or external
factors, such as market trends, competition, or technological advancements.
3.2 Describe seven barriers to the implementation of a
corporate communication strategy as envisaged by Ehlers
and Lazenby. (14)
Ehlers and Lazenby identify seven barriers to the implementation of a corporate communication
strategy that organizations may encounter:
1. Lack of top management support (2): When top management does not actively support
or prioritize the communication strategy, it becomes difficult to implement and achieve
organizational alignment.
2. Inadequate resources (2): If there are insufficient financial, human, or technological
resources allocated to the communication strategy, it cannot be executed effectively.
3. Resistance to change (2): Employees or departments may resist the changes brought
about by a new communication strategy due to fear of the unknown, discomfort with new
processes, or concerns about their job security.
4. Poor communication skills (2): If employees or management lack the necessary
communication skills, it can lead to misunderstandings, misinterpretations, or ineffective
message delivery.
5. Cultural differences (2): Organizational culture or diverse employee backgrounds can
hinder effective communication if not properly addressed. Misalignment between the
strategy and the organizational culture may lead to confusion or conflict.
6. Lack of clear objectives (2): If the goals and objectives of the communication strategy
are not clearly defined or understood, it will be difficult for the organization to measure
success or ensure everyone is working toward the same outcomes.
7. Overemphasis on short-term results (2): A focus on immediate gains rather than long-
term strategic objectives can undermine the communication strategy’s effectiveness,
leading to rushed or incomplete implementation.
These barriers can significantly impede the successful implementation of a corporate
communication strategy if not addressed properly.
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