COMM 303 Exam 1 All Answers Correct
Gutenberg ️printing press
hardware ️the physical equipment related to the technology.
Software ️most equipment is now digital in nature and has to have this
Organizational infrastructure ️includes all companies involved in producing hardware, soft...
COMM 303 Exam 1 All Answers Correct
Gutenberg ✔️printing press
hardware ✔️the physical equipment related to the technology.
Software ✔️most equipment is now digital in nature and has to have this
Organizational infrastructure ✔️includes all companies involved in producing hardware, software, and
content
Enabling factors ✔️Help make a technology possible in the 1st place.
limiting factors ✔️Create barriers to the adoption or impacts of a technology
Motivating factors ✔️Provide a reason for the adoption of a technology.
Inhibiting factors ✔️Provide a disincentive for adoption or use of a communication technology.
most important piece of the ecosystem ✔️Individuals
The Medium is the Message" - Mashall McLuhan ✔️content does not matter, it is how it is being
conveyed
Technological determinism ✔️we are what we are bc of technology
What did Everett Rogers say about technological determinism? ✔️CommTech is "neutral"
-tech is important but other factors also shape society
-cant assume its negative or positive
, -people create hardware/software/content, and people(and institutions) determine whether tech will
be positive or negative
commtech began mass communication of mass audiences ✔️Printing press
1st time talking to a mass audience ✔️radio
started talking to a mass audience with visuals ✔️TV
started talking globally ✔️satellite
How was radio developed? Who is considered the "Father of radio"? ✔️"Ameturs" developed radio
-Guglielmo Marconi with the Marconi Radio Company was at the forefront of radio
radio uses before its spread ✔️WWI Great Britain used it to plan attacks
Invented FM radio. His inventions allowed mass production of radio ✔️Howard Armstrong
Once radio moved to the masses, what was the 1st legal licensed station in the US? ✔️KDKA Pittsburgh
Analog ✔️copy of an original audio signal/waveform
digital ✔️Info converted to 0s and 1s bits, codec (MP3)
What happened with Digital Rights Management (DRM) tech? ✔️-limit or inhibit transfer of
copyrighted files
-built into tech
How has campus enforced DMCA? ✔️Higher ed opportunity act
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