Essay
MNM2605 ASSIGNMENT 2 SEMESTER 2 2024
- Course
- Consumer Behaviour (MNM2605)
- Institution
- University Of South Africa (Unisa)
MNM2605 ASSIGNMENT 2 SEMESTER 2 2024
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passmatetutorials@gmail.com MNM2605 ASSIGN 2 SEM 2 20240612521185/0717513144/0680538213
DISCLAIMER: THIS IS NOT AN OFFICIAL GUIDE FROM UNISA. THE REPORT IS
NOT PREPARED NOR APPROVED BY UNISA, RATHER REPRESENTS A
POSSIBLE SOLUTION TO THE TASK CONSISTENT WITH THEORY OF MNM2605.
THIS ASSIGNMENT IS INTENDED TO ASSIST STUDENTS IN GETTING STARTED
WITH THEIR ASSIGNMENT, AND IN NO CASE THIS DOCUMENT SHOULD BE
USED FOR CHEATING. WE BELIEVE THIS WILL BE A GOOD STARTING POINT
AS IT WAS PREPARED BY OUR TEAM OF PROFESSIONAL PRIVATE TUTORS
WHO ARE EXPERTS IN THE FIELD, AND IT WAS PREPARED USING VARIOUS
SOURCES. ANY SIMILARITY WITH ANY EXISTING THEORY OR DISCUSSION BY
OTHER AUTHORS IS EXCUSED. THE AUTHORS HOWEVER DO NOT CLAIM
MONOPOLY TO KNOWLEDGE HENCE MODIFICATION OF THE ANSWERS
CONTAINED IN THIS FRAMEWORK MAY NOT BE PROHIBITED AS IT
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, passmatetutorials@gmail.com MNM2605 ASSIGN 2 SEM 2 2024
0612521185/0717513144/0680538213
Table of Contents
Introduction ................................................................................................................ 3
Question 1: Individual Factors and Diffusion of Innovation......................................... 3
(a) Individual Factors Influencing Julia's Decision to Purchase the Mahlangu L
Shoes ..................................................................................................................... 3
(b) Factors Influencing the Diffusion of Innovation for the Mahlangu L Brand ........ 4
Question 2: Attitude Functions and Maslow’s Hierarchy of Needs ............................. 5
(a) Functions of Attitude in Julia’s Decision ............................................................ 5
(b) Maslow’s Hierarchy of Needs ............................................................................ 6
Conclusion ................................................................................................................. 7
References ................................................................................................................. 7
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